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Willie Snyman is a seasoned Life and Business Coach with over 10 years of coaching experience and 40 years in senior business roles. He specializes in emotional intelligence (EQ), conflict resolution, and leadership development—particularly for individuals and teams navigating complexity, transition, or high-stakes environments.
Willie is the founder and Managing Director of Inner Change Master Coaching (Pty) Ltd, and a Director at Change Partners Coaching (Pty) Ltd. He works with leaders, executives, teams, couples, and individuals who want to shift from coping to thriving. His coaching draws on proven frameworks including Positive Intelligence (PQ), the Enneagram, Neuro-Linguistic Programming (NLP), and systemic coaching.
Whether guiding a CEO, facilitating a leadership team, supporting a couple in conflict, or helping someone design their next life chapter, Willie brings depth, warmth, and insight to every engagement. He is known for his ability to create safe, structured, and transformative conversations—grounded in real-world experience.
Willie is a certified mediator at Alternative Dispute Resolution (ADR) and a certified PQ Coach through Positive Intelligence Inc. He is also a member of COMENSA (Coaches and Mentors of South Africa), the International Coaching Federation (ICF), the Black Management Forum (BMF), and the Financial Planning Institute (FPI). In addition, he serves as Principal Officer on two retirement fund boards and is passionate about integrating strategic clarity, emotional mastery, and values-based decision-making across all areas of life and leadership.